How the knowledge from university meet the "real work live"

Publikováno: 15. 11. 2017

Studies vs. Reality | Part 1

Happy International Students’ Day!

Thinking about the important day for students, I started wondering if my university knowledge could meet the reality. I’ve always been told how important studying is to get a good job, but how much of this knowledge will actually be used in the future?

I’ve been living in Prague for two months – doing an internship in a Czech company. Therefore, I’ve met lots of people from around the world. About a week ago, we had a dinner where we started to discuss about studies versus real life. See what we’ve found out:

Part ONE | Germany

When I started my internship here in Prague, I’ve been studying international business for three years. This program includes subjects like introductions to business administration, marketing, finance, bookkeeping (…).

The first time my knowledge crashed with the working reality was right at the beginning of my internship: I was asked to set up a company analysis from my point of view.

Said and done - I started as I was taught at university. Research, lots of information, illustrations, graphs and sources of reference: I ended up with a presentation lasting about 50 slides. Gladly I wanted my superior to have a look on it. I was asked how long I suppose the audience would keep the attention. End of the story: I had to shorten it up to 10 slides, which definitely was not easy.

Presentations in Germany are well ordered and structured. Therefore, the number of slides can easily exaggerate. Sometimes you want to impress the audience with the knowledge you accumulated. As I experienced firsthand, presentations should NEVER be longer than a few slides. Business people simply don’t have the time to listen to you longer than 15 to 30 minutes.  

Secondly, we were taught to declare all sources we use to create presentations – even the non-scientific ones. Therefore, I collected diligently all sources and sorted them alphabetically on the last slide. Additionally, I minded to use only serious sources.

Unfortunately, all the trouble was for nothing – I was told that this slide wasn’t necessary though. By shorten my presentation to 10 slides, I also had to delete the “sources and references” slide.

First lesson: Take it short – deliver core statement in few slides without unnecessary information.

So at this point, my knowledge learned at university, crashed with the work reality. As learning never stops, I’ve learned to keep my presentations short and making my statement without any decorations.

At my university, you have the choice between marketing, international management, finance, accounting, HR and controlling as major. Due to the fact, marketing is my personal major I compared general marketing studies versus reality.

In the 21st century, social media marketing is the most important part in the marketing field. My university offers different advanced marketing courses. Even though you can choose courses like “E Marketing”, on the basis of temporal reasons, they’re not detailed enough to compare with the real work life. Bearing the complexity of this field, that’s understandable.

Second lesson: Practice and theory can’t always go hand in hand.

My personal experience and advice: If you want your future career to be in the online marketing, go ahead and complete as much internships as possible. The more experiences you can gain, the better will be your job opportunities.

In a nutshell, often one’s studies and the working reality doesn’t go hand in hand. Trying to gain experiences through internships is the best way to heighten the chances of your dream job.